Category: Basics

Search Traffic

Some traffic sources allow you to reach users who are in a more advanced stage of the AIDA process related to our product or service. An example of the above is the traffic coming from search engines like Google. Advertising in Adwords is more expensive than other sources of traffic, …
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Display Traffic

Display traffic comes from one of the most common types of advertisements we can see around the web. It is usually obtained by placing banners or text ads on websites, called publishers. Publishers often work with advertising networks, which manage the ads that are displayed within their web pages …
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