Author: Todor

We can all agree that starting an e-commerce business has its challenges. Finding your niche. Setting up the store. Finding winning products. Deciding on your target market. There are a lot of things to do. When we launched our first store and tested different markets I was overwhelmed by how …

Operating as a Spanish business internationally, I soon realized about one of the most annoying fees that apart of taxes, were the financial expenses attached to every transaction of money coming in or out of our accounts. When the business started to grow, we found ourselves paying four to five figures monthly fees …

Some traffic sources allow you to reach users who are in a more advanced stage of the AIDA process related to our product or service. An example of the above is the traffic coming from search engines like Google. Advertising in Adwords is more expensive than other sources of traffic, …

From a young age, our environment and society try to set guidelines for what we are supposed to do with our lives in order to achieve material and financial security. In more conservative circles, they teach that one has to go to college, get a degree, get good grades. With this, …

Display traffic comes from one of the most common types of advertisements we can see around the web. It is usually obtained by placing banners or text ads on websites, called publishers. Publishers often work with advertising networks, which manage the ads that are displayed within their web pages …